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Streamlined Onboarding

Target: Web Browser

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​​​​My Role included:​

  • User flow charts

  • Audience research

  • Post-release analytics

Problem: While GameMaker had a very dedicated userbase, we wanted to improve user retention within Opera’s shared ecosystem.

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Solution: Simplified version of GameMaker with template game to demonstrate how quickly a game could be customised regardless of coding experience. Available in browser for immediate buy-in.

Attachment by Customising

  • Regularly updated and collaborated with stakeholders in Opera’s Gothenburg office.

  • Due to tool limitations, onboarding support moved to the browser instead of in-tool. This also let prospective users test without committing.

  • Explored game genres for an idea template until Space Rocks was chosen – simple for beginners yet adaptable for user personalisation.

  • The more users edit, the more they’re rewarded with new sprites and animations to customise

Accommodating Play Styles

  • Users jump between two learning styles: guided tutorials or sandbox editing.

  • Initially a more rigid interactive tutorial, I designed the task flow and scripted the copy. In response to feedback this became the free-form editor, which I also helped structure.

  • Ensured users ignoring the traditional tutorials would still be rewarded for experimenting and others could jump between modes without losing progress.

Post-Release Analysis

  • After a soft launch, engagement was tracked with Mixpanel. I observed a high click-through but low install turnover and investigated the drop-off.

  • Examined results from quantitative and qualitative data to form a broader picture of User pain points post-release: previous playtesting, community feedback, analytics and identifying export bugs.

  • Distilled large quantities of information to summarise for stakeholders, suggesting reasons for user falloff and identifying key areas to improve.

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